SUB7CULTURE is an independent editorial and creative project exploring the cultures, communities and stories that exist beyond the mainstream. Born from a love for alternative scenes and the people who shape them, this project sits at the intersection of music, fashion, art, pop culture and self-expression.
I’m interested in the stories and movements that often go unnoticed; the subcultures, aesthetics, communities and individual voices that give these spaces their identity. As someone who is part of those myself, I want to tell these stories from within; with passion, creativity and a genuine appreciation of the people behind them.
SUB7CULTURE is also an extension of my own creative practice, bringing together my work as a writer, photographer, musician and designer. It is a space to explore ideas, document what inspires me and experiment with different forms of storytelling. At its core, this project is about celebrating individuality, creativity and the beauty of finding your own place outside the norm.
ABOUT
I’m a writer and creative with a background in music, fashion, art and pop culture. With a Master’s degree in Arts and Lifestyle Journalism, I’ve worked across the creative industries in editorial, media relations and communications. Outside of my professional work, I pursue independent projects as a writer, photographer, accessory designer and musician.